Marketing Doctoralia

Doctoralia Marketing: Digital Strategy for Connected Health

Doctoralia is the leading platform in Spain and Latin America for online medical appointment management, connecting patients with healthcare professionals. Its digital marketing strategy is based on SEO, content marketing, paid advertising (SEM), social media, and automation, with the goal of improving the visibility of healthcare professionals and facilitating access to medical services.
1. SEO: Organic Positioning in the Healthcare Sector

To ensure that medical professionals and clinics are easily found on Google, Doctoralia applies advanced on-page and off-page SEO techniques.
On-Page SEO

Keyword Optimization: Use of high-volume terms such as “doctors near me,” “online psychologist,” “pediatrician in Barcelona,” and long-tail keywords related to medical specialties.
Optimized Professional Profiles: Implementation of structured data (schema.org) to improve search engine indexing.
Mobile Optimization and Core Web Vitals: The platform prioritizes loading speed and user experience on mobile devices.
Local SEO: Specific strategies to position doctors in their geographic area, strengthening their presence in searches such as “dentist in Madrid.”
Off-Page SEO and Link Building

Backlink generation in health and wellness media.
Collaborations with specialized blogs and medical journals.
Digital PR strategies with publications on reference sites.

2. Content Marketing: Education and Trust

Doctoralia strengthens its authority in the medical sector with a content strategy focused on user education and trust.

Blog with health articles: SEO-optimized posts that address common medical questions.

Videos and webinars with specialists: Video content that explains treatments and diseases.
Interactive content strategies: Health tests, medical calculators, and Q&A forums.

3. Paid Advertising (SEM) and Social Ads

To increase traffic and patient acquisition, Doctoralia implements well-targeted paid campaigns:

Google Ads: Search Network advertising with transactional keywords such as “book an appointment with a gynecologist.”
Facebook, Instagram, and YouTube Ads: Awareness campaigns on prevention and access to telemedicine.
Remarketing and retargeting to attract users who have sought medical services but haven’t booked an appointment.

4. Marketing Automation and Loyalty

Doctoralia optimizes conversions with automation tools:
Email marketing and notifications with appointment reminders and specialist recommendations.
Chatbots and virtual assistance to answer questions about availability and services.
A review and rating system to build trust with new patients.

5. User Experience (UX) and Conversion

To improve the conversion rate, Doctoralia implements optimized UX strategies:

An intuitive and responsive platform to facilitate appointment booking.
Advanced filters to find doctors by specialty, location, and availability.
Verified reviews and detailed profiles to help patients make informed decisions.

Conclusion

Doctoralia leads digital marketing in the healthcare sector thanks to a comprehensive strategy based on SEO, educational content, paid advertising, automation, and user experience optimization. With a focus on accessibility and trust, the platform has become a benchmark for patients and healthcare professionals.

💙 Facilitating access to healthcare with digital innovation.